Are your clients looking for you or are you looking for them?

Photo by Denys Nevozhai on Unsplash

There is a question in my mind in the last months: how does our approach in the navigation online change what we are able to see and react to. In a way, the question is related to product sales and branding experience.

The Internet changes very rapidly year on year, new applications and services are launched and they grow more rapidly than the application…